Melbourne-based brand JUDAH. presents "WELCOME TO THE AREAZ", an art exhibition and pop up store in collaboration with Space Between and At The Above.
Launched in Melbourne’s southeastern suburbs in 2016, JUDAH. has achieved cult status among Australia’s streetwear scene and quickly become the unofficial uniform for the city’s misfit youth. Its “CHIEF OF TRIBE”, Raffael, is a natural-born outsider whose no rules playbook makes JUDAH. all the more enigmatic. In an age where mystery, scarcity, and exclusivity are the highest currency, JUDAH. has these in stacks.
The event marks the launch of JUDAH.’s Winter 2021 collection of the same name, shot on local hip-hop and drill crew, HP BOYZ, in Sydney.
"WELCOME TO THE AREAZ" re-aligns JUDAH.’s graffiti and skateboarding roots with its rapid ascent as one of Australia’s most sought-after streetwear brands. Alongside its new collection, JUDAH.’s balaclava-wearing founder, Raffael, will exhibit three 1.5m artworks that will be on sale along with a limited edition [of20] skate deck. On display alongside a life size JUDAH.Bear.